With embedded finance, Vertical SaaS platforms can evolve into true one-stop shops—deepening product stickiness while unlocking meaningful new revenue streams. Once seen as a primarily B2C trend, embedded finance is now transforming B2B workflows at scale. Payments, card issuance, lending, and financial operations are increasingly handled directly inside the software businesses already use every day. What previously demanded bank sponsorship, manual processes, or complex third-party integrations can now be delivered through a handful of API calls—seamlessly, in-context, and without ever taking users out of the core platform experience. Embedded finance isn’t hype anymore. It’s the backbone of retention and revenue expansion for vertical SaaS. Ignore it, and you’re simply leaving space for competitors to win.

What is B2B Embedded Finance?

B2B embedded finance means integrating financial services (like payments, lending, banking, insurance, FX, and more) directly into software platforms, Vertical SaaS, or business workflows that are not primarily financial products themselves. Its goal is to meet business users at their point of need, streamlining complex processes such as onboarding, compliance, cash management, and payouts without forcing users to access siloed external fintech or banking portals.

Embedded Finance Use Cases and Key Providers

Embedded AP / AR

• What & Problems Solved: Streamlines invoicing and bill pay from within SaaS products, automating collections and vendor/supplier payouts.
• Example Providers: Monite, BILL.

Embedded Expenses & Spend Management

• What & Problems Solved: Native expense policies, spend limits, real-time reporting. Enables SaaS to automate tracking and compliance.
• Example Providers: Pleo Embedded, Findity, Cardlay.

Embedded Ledger

• What & Problems Solved: Double-entry, auditable ledgers integrated into SaaS for money movement, reconciliation, balance tracking.
• Example Providers: Formance, Modern Treasury, https://fragment.dev/.

Embedded Lending

• What & Problems Solved: Flexible working capital, BNPL, supplier or invoice financing at workflow touchpoints.
• Typical Buyers: SaaS, platforms, marketplaces.
• Core Use Cases: B2B BNPL, checkout lending, trade credit.
• Example Providers: Credilinq, Fundwell, Kanmon, Pipe, Lendio, Defacto, Finmin, LendAPI, Parafin, Liberis, Oatfi.

Embedding Gifting

• What & Problems Solved: Loyalty, engagement, and incentives through embedded gift cards.
• Example Providers: Runa.io.

Embedded Taxes

• What & Problems Solved: Embedded tax compliance, automation of filing/reporting into SaaS for gig, payroll, or e-commerce businesses.
• Example Providers: ColumnTax, April.

Embedded Banking

• What & Problems Solved: Instant access to accounts, IBANs, and banking functionality from platforms; simplifies onboarding and money movement.
• Example Providers: Swan.io, Clearbank, Treezor, https://qitech.com.br/.

Embedded Accounting

• What & Problems Solved: Embeds core accounting functionality, automates reconciliation and reporting for SMB users.
• Example Providers: OpenLedger, Tight.

Embedded Payroll

• What & Problems Solved: Native payroll workflows and compliance for platforms and gig/freelance marketplaces.
• Example Providers: Gusto Embedded, Worklio Embedded, CheckHQ, Remote.com, Clair, Toku.

Embedded Payments & Payouts

• What & Problems Solved: Direct merchant onboarding, seamless pay-ins (cards, A2A, wallets), flexible payout flows for suppliers, creators, contractors. Removes friction for SaaS platforms and enables bespoke payment workflows.
• Typical Buyers: SaaS platforms, vertical SaaS, B2B marketplaces, logistics, gig platforms.
• Core Use Cases: Phased onboarding, unified commerce, multi-party splits, virtual accounts (IBANs), hyper-flexible pricing.
• Example Providers: Embed.co, Forward, Worldpay Platforms, TreasuryPath, Rainforest Pay, Mollie Connect, Wyzia, GoCardless.
• Exposure: Modern APIs, white-label UIs, SDKs for flexible integration.

Embedded FX (Foreign Exchange)

Embedded FX refers to the integration of foreign exchange capabilities directly into a company’s product or platform, enabling businesses to handle cross-border payments and currency conversions seamlessly. By building FX functions into their own workflows, companies can offer customers a smooth, consistent payment experience. No matter the currency or location.

• What & Problems Solved: Automates multi-currency payments and settlements, embeds FX hedging and rate-execution into B2B platforms. Reduces operational risk and unlocks cross-border growth.
• Typical Buyers: Cross-border SaaS, payment/ERP platforms.
• Core Use Cases: Multi-currency wallets, instant rate execution, B2B supplier payments.
• Example Providers: Okoora, Grain Finance, Convera.

Embedded Virtual Cards

• What & Problems Solved: Issuance, control, and management of virtual cards for business payments, expenses, or programmatic spend.
• Typical Buyers: Expense management SaaS, gig platforms.
• Core Use Cases: Real-time card creation, spend control, supplier disbursement.
• Example Providers: Increase, Marqeta, Stripe Issuing, Modern Treasury, Highnote, WEX, Lithic, Thredd.

Embedded Treasury

• What & Problems Solved: Real-time treasury, yield, cash forecasting, and liquidity optimization modules native within SaaS for larger mid-market and enterprise buyers
• Example Providers: TreasurUp,Kyriba

Embedded Wallets

• What & Problems Solved: Enables on-platform storing/spending/management for end-users, fully compliant and programmable.
• Example Providers: BVNK, Dfns, Ansa, Privy.

Embedded Investing

• What & Problems Solved: Lets platforms offer investment products or brokerage in context—automates access to capital markets.
• Example Providers: DriveWealth.

Embedded Insurance

• What & Problems Solved: Embeds business insurance (logistics, construction, fleet, event) at the transaction level.
• Typical Buyers: SaaS verticals, logistics, construction.
• Example Providers: Cover Genius, Hokodo (credit insurance), Zego.

Compliance, KYC/KYB & Risk Infrastructure

• What & Problems Solved: Automated identity/business onboarding and compliance workflows, real-time fraud/risk mitigation.
• Typical Buyers: SaaS, B2B marketplaces, fintech platforms.
• Core Use Cases: Supplier onboarding, continuous transaction monitoring, anti-fraud.
• Example Providers: Alloy, Fourthline, Veriff, ComplyAdvantage, Signzy, Sardine, Socure, Taktile, Persona, Footprint.
• Exposure: KYB/KYC APIs, monitoring dashboards, embeddable onboarding forms.

Deep Industry & Vertical Focus

• Healthcare & Medical SaaS: Embedded patient financing, instant insurance claims, supply chain finance.
• Mobility & Fleet: Embedded vehicle financing, fleet insurance, fuel/charge payments.
• PropTech: Automated rent collection, landlord/tenant loans, insurance.
• Education: Student lending, income-share arrangements, tuition BNPL.
• Construction: Project insurance, equipment leasing, progress-based payments.
• E-commerce: Online retailers can offer localized payment options, enhancing customer satisfaction and expanding global reach.
• Travel and hospitality: Businesses can manage bookings and payments in multiple currencies, improving the customer experience for international travelers.
• Healthcare: Providers can streamline billing processes for international patients, reducing administrative burdens.

Vertical SaaS with Embedded Finance What & Problems Solved: Platforms for specific industries (e.g., construction, health, logistics) monetize by integrating finance—creates workflows tailored to industry needs.​

Buyers/Segments: Industry-specific SaaS (e.g., Procore in construction, Toast in restaurant management).

Core Use Cases: Invoice financing, sector-specific insurance, industry-focused card issuance.

Example Providers: Toast, Procore, ServiceTitan.

Exposure: Deep APIs, workflow-driven UIs, industry data integration.

Go-to-Market & Commercial Models

• Pricing: Mix of interchange share, SaaS + usage, revenue share, or spread-based (FX, treasury) fit for B2B buyers’ usage and risk profile.
• Procurement Drivers: Trust, compliance, onboarding friction, ROI, industry fit, ongoing support.

Risks & Challenges

• Regulatory barriers, multi-country licensing, platform-level responsibility, underwriting risk (credit), chargebacks and fraud (payments), reconciliation complexity, fragmented data and compliance needs.

Where do Unified APIs Fit In

• Orchestration: Unified APIs like Apideck enable platforms to connect (via normalized data models) to 20+ financial or accounting systems through one integration point.

  • Standardizes key objects (invoices, customers, accounts, payments, balances)
  • Reduces integration, maintenance, and change management costs
  • Allows SaaS to expand from e.g. payments, to lending, accounting, insurance, or banking, using the same developer surface

• Advantages for Teams:

  • Faster launch and iteration of embedded finance features
  • Lower engineering burden for regional and customer-specific needs
  • Easier vendor switching and market expansion

About This Guide

As the ecosystem evolves with new providers, capabilities, and integration patterns, we'll continue updating this guide to reflect the latest developments. If you're building embedded finance capabilities or know of providers we should include, we welcome your feedback and contributions to keep this resource comprehensive and current.