Get a competitive advantage with integrations and your API strategy.
The roadmap to building a game-changing integration strategy.
At this level you’ve built your first integration(s) and advertised them on your website.
One or more integrations are available
Typically driven by user demand or to close a deal
No focus from product & engineering team
Limited to no insights available on usage
This is the first step to a purposeful view on your integrations. Integrations are a key part of your product offering and get time from the teams.
You’re integrated with an IPaaS platform like Zapier
Basic reporting information on usage is available
Product & Engineering have integrations on the roadmap
You’re pushing your integrations to 3rd party marketplaces
Integrations and APIs are a core part of your product. All teams in the company are aware and need it.
You offer multiple integrations across multiple categories
You have an API available
Customer-facing teams push for new integrations
Integrations are table stakes during commercial conversations
Increasing integrations with your product is a company objective. Dedicated teams are working on integrations. You’re starting to build a community.
You have a public API available and are focused on developer experience
Dedicated people are working on partnerships, developer evangelism and/or community building
Your integration strategy helps drive business metrics (e.g. LTV and Churn)
Integrations are being built by yourself as well as third parties who want to integrate with you
Your product is extensible in multiple ways, it supports workflow automation. You have a clear overview on integration gaps and what the competition is doing.
App can be extended and supports workflow automation for customizability
You have a dedicated developer community and offer an integration fund to incentivize
Monetization of integrations provides additional revenue
Executive team is committed to the vision