# Webhooks - Real-time Data Synchronization Across All Integrations > Stay in sync with native and virtual webhooks. Get real-time notifications when data changes in any of your integrated platforms. No polling required. 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Save costs, reduce latency, and never miss a beat with event-driven notifications. ### Polling (Pull) Your application repeatedly asks "Is there new data?" at regular intervals, regardless of whether anything has changed. Constant API calls even when no changes occur Delayed notifications (depends on polling frequency) Higher resource consumption and costs Risk of hitting rate limits Best for: Infrequent updates or when real-time data isn't critical ### Webhooks (Push) The platform notifies your application immediately when data changes. No waiting, no guessing, no wasted requests. Instant notifications when changes occur Minimal resource usage - only when needed Real-time data synchronization Scales efficiently with your application Best for: Real-time applications and efficient resource utilization ## Native and Virtual Webhooks Get webhook events from every integration, whether they natively support webhooks or not. ### Native Webhooks Direct webhook events from platforms that natively support real-time notifications. These are the most efficient and immediate way to receive updates. Instant real-time notifications Direct from the platform Minimal latency Most efficient resource usage ### Virtual Webhooks Our proprietary polling engine monitors APIs that don't support native webhooks and converts changes into unified webhook events. Monitors List endpoints Date & checksum-based change detection Regular interval monitoring No polling infrastructure needed Zero data storage: We monitor changes without storing your data, prioritizing sustainability and your privacy. ### Unified experience Whether native or virtual, all webhook events are delivered in the same unified format. You get consistent, reliable notifications regardless of the underlying platform capabilities. Same format Consistent delivery Reliable notifications ## Centralized logging across all integrations No more guessing. We log every request, response and webhook across your integrations so you know exactly what's happening and where. - Get integration health insights across all customers - Drill into specific logs to diagnose issues quickly - Reduce support time and improve reliability for your users ### Request Logs Apideck Unify Path Timestamp Status Consumer ID QuickBooks Accounting API GET/accounting/company-info 13:40:15 200 consumer-1 Xero Accounting API PATCH/accounting/invoices/48097798-37a5... 13:38:06 400 user-42 MYOB Accounting API POST/accounting/invoices 13:26:15 201 consumer-2 Sage Intacct Vault API POST/connect/token 12:30:41 200 2cda8e8c NetSuite Accounting API GET/accounting/invoices/1069 15:23:27 404 3cxf8ecf Apideck Vault Vault API GET/vault/consumers/9fe70f5e-9971... 16:40:07 404 user-123 ## Endless possibilities From real-time synchronization to automated workflows, webhooks enable powerful use cases across every industry ### Real-time sync Keep multiple systems synchronized instantly when data changes in any connected platform. Examples Salesforce to HubSpot sync BambooHR to payroll systems QuickBooks to analytics tools ### Automated workflows Trigger automated actions and workflows the moment specific events occur. Examples Welcome emails for new customers Onboarding flows for new employees Order fulfillment processes ### Analytics & reporting Update dashboards and analytics in real-time without manual data refreshes. Examples Sales performance dashboards Customer behavior tracking Financial reporting updates ### Compliance & auditing Log and track all data changes for compliance and audit requirements. Examples GDPR compliance tracking Financial audit trails Security event logging ### User experience Provide immediate feedback and updates to users without page refreshes. Examples Live status updates Real-time notifications Dynamic content updates ### Alert systems Get notified immediately when critical events or thresholds are reached. Examples Low inventory alerts Payment failures System performance issues ## Benefits of webhooks Webhooks transform how your applications handle data changes, providing efficiency, reliability, and real-time capabilities ### Instant notifications Get notified the moment data changes, enabling real-time responses and immediate actions. ### Cost efficient Eliminate unnecessary API calls and reduce infrastructure costs with event-driven architecture. ### Scales automatically Handle any volume of events without worrying about rate limits or polling frequencies. ### Reliable delivery Built-in retry mechanisms and delivery guarantees ensure you never miss critical events. ### Developer friendly Simple HTTP POST requests with consistent payload formats. No complex setup, just straightforward integration. ### Always up to date Your data stays synchronized across all systems without manual intervention or delays. ### For developers Simple integration with consistent HTTP POST requests. No complex polling logic, no rate limit management, and no missed updates. Standard HTTP webhook format Built-in signature verification Automatic retry mechanisms ### For businesses Reduce operational costs, improve customer experience, and unlock new real-time features that weren't possible before. Lower infrastructure costs Improved customer experience Enable real-time features [Get started for free](/signup?product=unify)[View developer guide ](https://developers.apideck.com/guides/webhooks) ## One common model for all your data We normalize messy, inconsistent APIs into a single structure, while still exposing the raw downstream information for maximum convenience. ### Accounting +48 52 integrations ### CRM +18 22 integrations ### Ecommerce +13 17 integrations ### ATS +6 10 integrations ### Issue tracking +8 9 integrations ### File storage 5 integrations ### HRIS +53 57 integrations ### Your product ### Accounting +48 52 integrations ### CRM +18 22 integrations ### HRIS +53 57 integrations ### Ecommerce +13 17 integrations ### File storage 5 integrations ### Issue tracking +8 9 integrations ### Your product - ## Develop faster with our SDKs You can use the official Apideck SDKs to simplify integrating our APIs. 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