# Platform Maturity Model

> Use the first-ever Platform Maturity Model to assess where your platform efforts are now and what you can do next to get to the top to reach full platform maturity.

URL: https://www.apideck.com/platform-maturity-model

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# Platform Maturity Model
Get a competitive advantage with integrations and your API strategy.

## Maturity Model Roadmap
The roadmap to building a game-changing integration strategy.

### Level 1Ad Hoc
At this level, you’ve built your first integration(s) and advertised them on your website.

One or more integrations are available

Typically driven by user demand or to close a deal

No focus from product & engineering team

Limited to no insights available on usage

### Level 2Integrated
This is the first step to a purposeful view of your integrations. Integrations are a key part of your product offering and get time from the teams.

You’re integrated with an IPaaS platform like Zapier

Basic reporting information on integration usage is available

Product & Engineering have integrations on the roadmap

You’re pushing your integrations to 3rd party marketplaces

### Level 3Networked
Integrations and APIs are a core part of your product. All teams in the company are aware and need it.

You offer multiple integrations across multiple categories

You have an API available (public or private)

Customer-facing teams push for new integrations

Integrations are table stakes during commercial conversations

### Level 4Distributed
Increasing integrations with your product is a company objective. Dedicated teams are working on integrations. You’re starting to build a community.

You have a public API available and are focused on developer experience

Dedicated people are working on partnerships, developer evangelism and/or community building

Your integration strategy helps drive business metrics (e.g. LTV and Churn)

Integrations are being built by yourself as well as third parties who want to integrate with you

### Level 5Platform
Your product is extensible in multiple ways, it supports workflow automation. You have a clear overview on integration gaps and what the competition is doing.

Your App can be extended and supports workflow automation for customizability

You have a dedicated developer community and offer an integration fund to incentivize

Monetization of integrations provides additional revenue

The executive team is committed to the platform vision

The operating system to build and showcase integrations
Ready to scale your integration strategy?
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#### Products
- [Accounting API](/accounting-api)
- [HR API](/hris-api)
- [CRM API](/crm-api)
- [ATS API](/ats-api)
- [Issue Tracking API](/issue-tracking-api)
- [File Storage API](/file-storage-api)
- [Ecommerce API](/ecommerce-api)
- [ERP API](/erp-api)
- [Auth Management](/products/vault)
- [Integrations Marketplace](/integrations-marketplace)
- [Pricing](/pricing)
- [About](/about)
- [Contact](/contact)
- [Status](https://status.apideck.com)
- [Jobs](https://jobs.apideck.com)

#### Customer cases
- [Round Treasury customer case](/customer-cases/roundtreasury-accounting-unify-integration)
- [Octa customer case](/customer-cases/octa-ai-finance-accounting-integration)
- [Aikido customer case](/customer-cases/aikido-powering-developer-first-security-integrations-at-scale)
- [Derive customer case](/customer-cases/derive-erp-accounting-integration)
- [Kintsugi customer case](/customer-cases/kintsugi-tax-compliance-integration)
- [Roopairs customer case](/customer-cases/roopairs-quickbooks-online-integration)
- [Connex Commerce customer case](/customer-cases/connex-commerce-building-accounting-integrations)
- [Kikin customer case](/customer-cases/kikin)
- [WeThrive customer case](/customer-cases/wethrive-streamlining-hr-integrations)
- [Praiz customer case](/customer-cases/praiz-scaling-crm-integrations)
- [Setyl customer case](/customer-cases/setyl)
- [Kadonation customer case](/customer-cases/kadonation-hris-integration-employee-onboarding)
- [Invoice2go by BILL customer case](/customer-cases/invoice2go-bill-com-integrations)
- [Optimizely customer case](/customer-cases/optimizely)
- [Salesflare customer case](/customer-cases/salesflare)
- [View all customer cases →](/customer-cases)

#### Reports & insights
- [Global Accounting Radar](/resources/global-accounting-radar)
- [Europe's Accounting Integration Map 2026](/resources/europe-accounting-integration-map-2026)
- [State of Embedded Finance 2026](/embedded-finance-report)
- [Platform Maturity Model](/platform-maturity-model)
- [Platform Heroes](/resources/platform-heroes)

#### Buyer's guides
- [Unified API buyer's guide](/resources/unified-api-buyers-guide)
- [What is a unified API?](/blog/what-is-a-unified-api)
- [Build vs. buy](/blog/build-vs-buy-accounting-integrations)
- [Embedded iPaaS vs. unified API](/blog/the-engineers-guide-to-choosing-between-embedded-ipaas-and-unified-apis)
- [Unified API pricing models](/blog/breaking-down-unified-api-pricing-why-api-call-pricing-stands-out)
- [Best unified API platforms](/blog/best-unified-api-platforms-for-developers-and-saas-teams)

#### AI & Agents
- [Apideck for AI](/for-ai)
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- [AI Agents](/agents)
- [Agent Skills](/skills)
- [Apideck CLI](/cli)
- [AI Agents for Fintech](/ai-agents-fintech)
- [Unified API Comparison](/alternatives)

#### Resources
- [Blog](/blog)
- [FAQ](/faq)
- [Customer Cases](/customer-cases)
- [What's a Unified API?](/blog/what-is-a-unified-api)
- [Open Banking API](/open-banking-api)
- [Open Accounting](/blog/what-is-open-accounting)
- [API Integrations](/api-integrations)
- [Accounting Integrations](/accounting-integrations)
- [Accounting Coverage](/integrations/accounting-coverage)
- [Field Mapping](/custom-field-mapping)
- [Data Scopes](/data-scopes)
- [Zero Data Retention](/zero-data-retention)
- [Build vs. Vibecode](/why-not-vibecode-integrations)
- [Webhooks](/webhooks)
- [API Logs](/api-logs)
- [Primer](https://primer.money/)

#### Developers
- [Developers docs](https://developers.apideck.com/)
- [API reference](https://developers.apideck.com/apis/crm/reference)
- [API explorer](https://developers.apideck.com/api-explorer)
- [Guides](https://developers.apideck.com/guides)
- [Samples](/samples)
- [Integrations](/integrations)
- [SDKs](https://developers.apideck.com/sdks)
- [Changelog](https://developers.apideck.com/changelog)
- [React File Upload](https://www.reactfileupload.com/)

#### Use Cases
- [Accounts Payable](/use-cases/accounts-payable-automation)
- [Accounts Receivable](/use-cases/accounts-receivable-automation)
- [Business Lending](/use-cases/business-lending-loan-underwriting)
- [Corporate Gifting](/use-cases/corporate-gifting)
- [Employee onboarding](/use-cases/accelerate-employee-onboarding-offboarding)
- [Expense Management](/use-cases/expense-management-integrations)
- [Bank Feeds](/use-cases/bank-feeds)
- [Payment Reconciliation](/use-cases/automated-payment-reconciliation)
- [FP&A](/use-cases/financial-planning-analysis)
- [Payroll Accounting](/use-cases/payroll-accounting)
- [Procurement](/use-cases/procurement-automation)
- [Tax Automation](/use-cases/tax-automation)
- [Carbon Accounting](/use-cases/carbon-accounting-erp-accounting-integrations)
- [Debt Collections](/use-cases/debt-recovery-collections-integrations)
- [AI Agents for Fintech](/ai-agents-fintech)

#### Alternatives
- [Merge Alternative](/alternatives/merge)
- [Kombo Alternative](/alternatives/kombo-dev)
- [Codat Alternative](/alternatives/codat)
- [Paragon Alternative](/alternatives/paragon)
- [Chift Alternative](/alternatives/chift)
- [Maesn Alternative](/alternatives/maesn)
- [Rutter Alternative](/alternatives/rutter)
- [StackOne Alternative](/alternatives/stackone)
- [Membrane Alternative](/alternatives/membrane)
- [Unified.to Alternative](/alternatives/unified-to)
- [Conductor Alternative](/alternatives/conductor)
- [Nango Alternative](/alternatives/nango)
- [Finch Alternative](/alternatives/finch)

#### Industries
- [B2B FinTech](/industries/fintech)
- [AgTech](/industries/agtech)
- [Banking](/industries/banking)
- [ConstructionTech](/industries/constructiontech)
- [HRTech](/industries/hrtech)
- [SalesTech](/industries/salestech)
- [Security & Compliance](/industries/security-compliance)
- [TaxTech](/industries/taxtech)
- [TravelTech](/industries/traveltech)
- [Vertical SaaS](/industries/vertical-saas)

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#### Trackers
- [API Tracker](https://www.apitracker.io)
- [Open Banking](https://www.openbankingtracker.com)
- [Embedded Finance Report](/embedded-finance-report)
- [MCP Directory](https://www.apitracker.io/mcp-servers)
- [Embedded Finance IndexUpcoming](https://www.embeddedfinanceindex.com)
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