# OCTA Customer Case - How They Built Integrations > How OCTA used Apideck to scale their accounting automations in weeks URL: https://www.apideck.com/customer-cases/octa-ai-finance-accounting-integration --- - Menu Products[Unified APIs](/products/unify)Build native integrations through our scalable Unified APIs [Accounting API](/accounting-api)[HRIS API](/hris-api)[CRM API](/crm-api)[Ecommerce API](/ecommerce-api)[File Storage API](/file-storage-api)[ATS API](/ats-api)[Issue Tracking API](/issue-tracking-api) [View all integrations](/integrations) [Integrations Marketplace](/integrations-marketplace)Showcase integrations, partners, and apps to your customers Solutions[By customer case](/customer-cases)[Round Treasury](/customer-cases/roundtreasury-accounting-unify-integration)[Octa](/customer-cases/octa-ai-finance-accounting-integration)[Aikido](/customer-cases/aikido-powering-developer-first-security-integrations-at-scale)[Derive](/customer-cases/derive-erp-accounting-integration)[Kintsugi](/customer-cases/kintsugi-tax-compliance-integration)[Roopairs](/customer-cases/roopairs-quickbooks-online-integration)[View all](/customer-cases) [By use case](/use-cases)[Accounts Payable](/use-cases/accounts-payable-automation)[Accounts Receivable](/use-cases/accounts-receivable-automation)[Business Lending](/use-cases/business-lending-loan-underwriting)[Corporate Gifting](/use-cases/corporate-gifting)[Employee onboarding](/use-cases/accelerate-employee-onboarding-offboarding)[View all](/use-cases) [By industry](/industries)[B2B FinTech](/industries/fintech)[AgTech](/industries/agtech)[Banking](/industries/banking)[ConstructionTech](/industries/constructiontech)[HRTech](/industries/hrtech)[View all](/industries) ResourcesFor Developers[API Documentation](https://developers.apideck.com)[Integrations](/integrations)[SDKs](https://developers.apideck.com/sdks)[API Explorer](https://developers.apideck.com/api-explorer)[Samples](/samples) Learn & Explore[Blog](/blog)[Field Mapping](/custom-field-mapping)[Webhooks](/webhooks)[Auth](/products/vault)[Platform Maturity Model](/platform-maturity-model) More Resources[API Tracker](https://apitracker.io)[Open Banking Tracker](https://www.openbankingtracker.com)[Compliance Portal](https://compliance.apideck.com) [Pricing](/pricing)[Login](https://platform.apideck.com/api/auth/login) ThemeToggle theme [Talk to an expert](/demo-request?from=mobile-nav)[Get started for free](/signup) [Products](/products/unify) - [Solutions](/customer-cases) - [Resources](#) - [Pricing](/pricing) - [Login](https://platform.apideck.com/api/auth/login) - - [Get started for free](/signup) - Toggle theme - [Home](/) - [Customer Cases](/customer-cases) - [OCTA](/customer-cases/octa-ai-finance-accounting-integration) # OCTA: AI-Powered Finance Automation How OCTA used Apideck to scale their accounting automations in weeks Products used [Unify](/products/unify) weeks of dev time saved2 New customers closed15 Ready to get started?[Talk to an expert](/demo-request?from=customer-case) ### Company Background: who is OCTA? Founded in early 2024, [OCTA](https://weareocta.com) is an AI-powered finance automation platform serving SMEs and enterprises across the Middle East, with a strong presence in the UAE and Saudi Arabia. OCTA's mission is to help finance teams eliminate operational drag, solve cash flow challenges, and get paid faster. The platform automates the entire contract to cash cycle, from contract generation and invoicing to reconciliation and collections. It syncs seamlessly with CRMs, ERPs, and accounting tools to connect sales, finance, and operations. At the foundation of the platform: OCTA Core structures receivables, payables, contracts, and reconciliation in one connected system OCTA Flow powers accounting, audit, and advisory firms with workflows that run on their own AI Agents automate follow-ups, track risk, sync data, and ensure nothing slips through the cracks OCTA enables finance teams and service firms to move faster, reduce risk, and operate with clarity, bringing finance with intelligence to the region's most ambitious businesses. ### The Challenge: The Startup Integration Trap As an early-stage startup, OCTA faced significant uncertainty regarding which tech stacks their potential customers were using. They needed to connect with a wide variety of CRMs and accounting software without the capacity to build dozens of native integrations in-house. The primary market motivations included: - Speed to Market: OCTA needed to test the waters quickly across multiple systems without the long development cycles of building native integrations. - Resource Constraints: With only two engineers at the start, hiring specialists for every unique platform (like Salesforce or Oracle Fusion) was not financially or operationally feasible. - Security & Compliance: Handling sensitive finance data meant they needed a solution that met rigorous security standards to ensure customer trust. ### The Solution: Speed and Support with Apideck OCTA chose Apideck after discovering them via LinkedIn and finding that their library covered the specific tech stacks required for the Middle East market. The flexibility of Apideck's pricing model was a decisive factor — allowing a company to start small and scale. The results of the implementation were immediate: - Rapid Deployment: OCTA shipped its first integration in just 4–5 days with only two engineers. - Sales Impact: Having a ready-made connector library allowed OCTA to sign early contracts (including a major Salesforce client) that secured their first significant revenue inflows. - Engineering Efficiency: The OCTA team integrated complex systems without prior expertise, saving significant time and specialized hiring costs. - Responsive Support: Apideck's direct Slack support was critical, once adding a missing accounting field within days to unblock a core automation feature. ### What's Next: From AR to Full Finance Automation OCTA experienced massive growth in 2025, expanding its base by 8x. Moving forward, the company plans to move beyond Accounts Receivable (AR) to provide a full-stack finance automation suite that includes Accounts Payable (AP). OCTA will continue to leverage Apideck's 2026 roadmap—which focuses heavily on finance and ERP connectors like bank feeds and payment functionalities—to support this regional expansion and product evolution ### Tips for Building Finance Automation Integrations in Emerging Markets Tip 1 — Ship your first integration in days, not months: For early-stage finance automation platforms, speed to market matters more than breadth. Getting a single working integration live quickly lets you validate product-market fit and close your first revenue-generating contracts before investing in a full connector library. Tip 2 — Choose an integration partner whose pricing scales with your stage: Early-stage startups cannot absorb enterprise-tier integration costs. Look for a provider whose pricing model lets you start small and grow usage as your customer base expands, rather than locking you into fixed fees before you have proven demand. Tip 3 — Verify coverage for the tech stacks your target market actually uses: Finance teams in different regions rely on different accounting and CRM platforms. In the Middle East, the stack looks different from North America or Europe. Confirm that your integration provider covers the specific systems your customers run, not just the global defaults. For anyone who's looking to do a faster integrations to multiple systems and with security at affordable pricing... it's a no-brainer. Nupur MittalCo-Founder & COO, Octa weeks of dev time saved2 New customers closed15 Ready to get started? 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