# CRM API - One single API to build CRM integrations

> Integrated with the most popular CRM APIs. Launch the integrations your customers need in record time.

URL: https://www.apideck.com/crm-api

---

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Products[Unified APIs](/products/unify)Build native integrations through our scalable Unified APIs

[Accounting API](/accounting-api)[HRIS API](/hris-api)[CRM API](/crm-api)[Ecommerce API](/ecommerce-api)[File Storage API](/file-storage-api)[ATS API](/ats-api)[Issue Tracking API](/issue-tracking-api)
[View all integrations](/integrations)

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[By use case](/use-cases)[Accounts Payable](/use-cases/accounts-payable-automation)[Accounts Receivable](/use-cases/accounts-receivable-automation)[Business Lending](/use-cases/business-lending-loan-underwriting)[Corporate Gifting](/use-cases/corporate-gifting)[Employee onboarding](/use-cases/accelerate-employee-onboarding-offboarding)[View all](/use-cases)

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ResourcesFor Developers[API Documentation](https://developers.apideck.com)[Integrations](/integrations)[SDKs](https://developers.apideck.com/sdks)[API Explorer](https://developers.apideck.com/api-explorer)[Samples](/samples)

Learn & Explore[Blog](/blog)[Field Mapping](/custom-field-mapping)[Webhooks](/webhooks)[Auth](/products/vault)[Platform Maturity Model](/platform-maturity-model)

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# CRM API One single API to build CRM integrations
Apideck gives Vertical SaaS and B2B Fintech companies one unified API to launch integrations in weeks.

[Get started for free](/signup?product=unify&api=crm)[Check out the docs
](https://developers.apideck.com/apis/crm/reference)

[

](/integrations/planhat)[

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## Trusted by fast-moving product & engineering teams

- 

Open Vault Demo

### Manage your integrations
Available in 6 languages

Dropbox

File Storage API

Disabled

- 
Pipedrive

CRM API

- 
QuickBooks

Accounting API

- 
Teamleader

CRM API

- 
Twilio

SMS API

## OAuth, token handling & connection management. 
 All done for you.
Our easily embedded white-label interface gives users a simple and secure connection experience.

[Get started for free](/signup?product=unify)[Check out the docs](https://developers.apideck.com/get-started)

## CRM API connectors ⚡️
We build and maintain connectors, so you don&#x27;t have to. View our [full list of CRM connectors](/crm-api/connectors).
 [Missing a connector?](https://requests.apideck.io/request) We&#x27;re able to add new connectors.

[Act

live](/integrations/act)[ActiveCampaign

live](/integrations/activecampaign)[Attio

live](/integrations/attio)[Blackbaud

live](/integrations/blackbaud)[Close

live](/integrations/close)[Copper

live](/integrations/copper)[Flexmail

live](/integrations/flexmail)[Folk

live](/integrations/folk)[Freshworks CRM

live](/integrations/freshsales)[Google Contacts

live](/integrations/google-contacts)[HubSpot

live](/integrations/hubspot)[Microsoft Dynamics CRM

live](/integrations/microsoft-dynamics)[Microsoft Outlook

live](/integrations/microsoft-outlook)[Odoo

live](/integrations/odoo)[Pipedrive

live](/integrations/pipedrive)[Planhat

live](/integrations/planhat)[Salesflare

live](/integrations/salesflare)[Salesforce

live](/integrations/salesforce)[Teamleader

live](/integrations/teamleader)[Zendesk Sell

live](/integrations/zendesk-sell)[Zoho CRM

live](/integrations/zoho-crm)

[Get started for free](/signup?product=unify)[Talk to an expertChat](/demo-request?from=connectors)
[30-day free trial · No credit card required](/signup?product=unify&api=crm)

## CRM API Resources
One unified schema for all your crm data. Explore the available resources organized by use case.

### Sales Pipeline
Manage leads, deals, and opportunities

[
Opportunities
](/crm-api/opportunities)[
Leads
](/crm-api/leads)[
Pipelines
](/crm-api/pipelines)

### Contacts & Companies
Customer and company relationships

[
Companies
](/crm-api/companies)[
Contacts
](/crm-api/contacts)[
Users
](/crm-api/users)

### Activities & Notes
Track interactions and communications

[
Notes
](/crm-api/notes)[
Activities
](/crm-api/activities)

### Other Resources
Additional API resources

[
Custom Objects
](/crm-api/custom-objects)[
Custom Object Schemas
](/crm-api/custom-object-schemas)[
Lists
](/crm-api/lists)

[View full API reference](https://developers.apideck.com/apis/crm/reference)

Use Cases
## What integrations can you build with the CRM API?
Discover common integration patterns and use cases powered by our unified crm data.

[

### Business Lending
Use accounting data to get smarter risk assessments and lending decisions.

Learn more

](/use-cases/business-lending-loan-underwriting)[

### Carbon Accounting
Embed sustainability metrics by syncing financial data for carbon footprint tracking and ESG reporting.

Learn more

](/use-cases/carbon-accounting-erp-accounting-integrations)
[View all use cases](/use-cases)

## What is a CRM API?
A CRM API is a programmatic interface for reading and writing customer relationship data such as contacts, companies, leads, opportunities, pipelines, activities and notes from CRM platforms.

A unified CRM API goes further by mapping one canonical data model and a single authentication flow to many CRMs at once, so you build one integration instead of one per platform.

Apideck’s CRM API connects to 21+ CRM systems, including Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Zoho CRM, Close, through one canonical data model and a single set of endpoints.

### Unified CRM API vs. building direct integrations
What changes when you connect once through a unified API instead of building and maintaining a separate integration for each CRM.

CRM API: unified API compared with building direct integrationsApideck unified CRM APIBuilding direct integrationsIntegration setupOne integration covers every connected CRM.A separate build for each platform, each with its own API.Data modelOne canonical schema normalizes fields across all CRMs.Different data models, taxonomy and pagination per platform.AuthenticationA single OAuth, token handling and connection flow, done for you.A separate auth strategy and token handling per platform.MaintenanceApideck absorbs upstream API changes and version updates.Your team tracks and fixes breaking changes on every platform.Adding coverageAdd new CRMs without writing new code.Engineering effort grows with each platform you add.Time to launchLaunch CRM integrations in weeks.Months of engineering per platform.

## A new way of building
CRM integrations
CRM Integrations in hours – not weeks. Simplify integration development by using a normalized CRM API with the most popular CRM software.

### Traditional integration development
Building APIs on a one-to-one basis can be a challenge. A lack of standardized APIs makes it difficult to scale your integration strategy. Maintaining them can even be a bigger challenge.

- Juggle with different API styles
- Fragmented taxonomy
- Limited amount of documentation
- Different auth strategies
- Different pagination styles
- Plethora of data models

Solution with Apideck Unify

### The Apideck Unify approach
Use our production-ready unified APIs to bring your integrations to market. The Apideck Unify technology maps the most complex APIs to a common data model, to speed up integration.

- Data normalisation & field-level extensions
- Consistent developer experience
- API Augmentation & smart endpoints
- Open-source and extendible
- Unified pagination
- One canonical data model
- Fast-growing ecosystem
- Virtualized and native webhooks

[Start building now](/signup)[30-day free trial · No credit card required](/signup)

## Centralized logging across all integrations
No more guessing. We log every request, response and webhook across your integrations so you know exactly what&#x27;s happening and where.

- Get integration health insights across all customers
- Drill into specific logs to diagnose issues quickly
- Reduce support time and improve reliability for your users

### Request Logs
Apideck Unify

Path
Timestamp
Status
Consumer ID

QuickBooks
Accounting API

GET/accounting/company-info
13:40:15
200
consumer-1

Xero
Accounting API

PATCH/accounting/invoices/48097798-37a5...
13:38:06
400
user-42

MYOB
Accounting API

POST/accounting/invoices
13:26:15
201
consumer-2

Sage Intacct
Vault API

POST/connect/token
12:30:41
200
2cda8e8c

NetSuite
Accounting API

GET/accounting/invoices/1069
15:23:27
404
3cxf8ecf

Apideck Vault
Vault API

GET/vault/consumers/9fe70f5e-9971...
16:40:07
404
user-123

## The operating system for building and showcasing integrations
Pre-made building blocks to get started with Apideck.

CRM API

CRM

A sample project for a customer relationship management tool built with the CRM API

[View sample](/samples/crm)
[View API](https://developers.apideck.com/apis/crm/reference)

Accounting API

Accounting

Manage invoices, customers, payments, expenses, and more with the Accounting API

[View sample](/samples/accounting)
[View API](https://developers.apideck.com/apis/accounting/reference)

Accounting API

Bank Feeds

Onboard customers via Vault and push bank transactions into the accounting platforms your customers use

[View sample](/samples/bank-feeds)
[View API](https://developers.apideck.com/apis/accounting/reference)

Accounting API

FX Payments

Reconcile cross-border payments and stream multi-currency bank feeds into any ERP, all on one unified Accounting API

[View sample](/samples/fx-payments)
[View API](https://developers.apideck.com/apis/accounting/reference)

HRIS API

HRIS Employees Sync

Sync employees across HRIS providers with onboarding, lifecycle webhooks, and an MCP agent

[View sample](/samples/hris)
[View API](https://developers.apideck.com/apis/hris/reference)

File Storage API

File Picker

A sample project demonstrating the File Picker component using the File Storage API

[View sample](/samples/file-picker)
[View API](https://developers.apideck.com/apis/file-storage/reference)

Vault API

Vault

A sample project for managing authentication and integration settings with the Vault API

[View sample](/samples/vault)
[View API](https://developers.apideck.com/apis/vault/reference)

## Develop faster with our SDKs
You can use the official Apideck SDKs to simplify integrating our APIs.

[

#### MCP Server

Hosted MCP server that gives AI agents secure access to 200+ apps across every Unified API.

Get started for free

](/mcp-server)[

#### Apideck CLI

Query 200+ SaaS APIs from your terminal or any agent runtime that can execute a shell command.

Get started for free

](/cli)[

#### Node.js SDK

The official Node.js SDK supports all the Unify API endpoints.

Get started for free

](https://developers.apideck.com/sdks/node)[

#### TypeScript SDK

The official TypeScript SDK with full type definitions for all endpoints.

Get started for free

](https://developers.apideck.com/sdks/node)[

#### PHP SDK

The official PHP SDK supports all the Unify API endpoints.

Get started for free

](https://developers.apideck.com/sdks/php)[

#### .NET

The official .NET SDK supports all the Unify API endpoints.

Get started for free

](https://developers.apideck.com/sdks/dot-net)[

#### Python SDK

The official Python SDK supports all the Unify API endpoints.

Get started for free

](https://developers.apideck.com/sdks/python)[

#### Java SDK

The official Java SDK supports all the Unify API endpoints.

Get started for free

](https://developers.apideck.com/sdks/java)[

#### Go SDK

The official Go SDK supports all the Unify API endpoints.

Get started for free

](https://developers.apideck.com/sdks/go)

## CRM API FAQ
Common questions about the CRM API and unified integrations

What is a CRM API?
What is a unified CRM API, and how is it different from a direct integration?
Which CRM systems does Apideck support?
What CRM data can you sync with the CRM API?
Does the CRM API support both reading and writing data?
How does authentication work across different CRMs?
Does Apideck support real-time updates and webhooks for CRM data?
How long does it take to build CRM integrations with Apideck?

## Launch CRM integrations in weeks, not months
[Get started for free](/signup?product=unify)

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[hello@apideck.com](mailto:hello@apideck.com)

[](/blog/soc-2-type-2-compliant)

#### Products
- [Accounting API](/accounting-api)
- [HR API](/hris-api)
- [CRM API](/crm-api)
- [ATS API](/ats-api)
- [Issue Tracking API](/issue-tracking-api)
- [File Storage API](/file-storage-api)
- [Ecommerce API](/ecommerce-api)
- [ERP API](/erp-api)
- [Auth Management](/products/vault)
- [Integrations Marketplace](/integrations-marketplace)
- [Pricing](/pricing)
- [About](/about)
- [Contact](/contact)
- [Status](https://status.apideck.com)
- [Jobs](https://jobs.apideck.com)

#### Customer cases
- [Round Treasury customer case](/customer-cases/roundtreasury-accounting-unify-integration)
- [Octa customer case](/customer-cases/octa-ai-finance-accounting-integration)
- [Aikido customer case](/customer-cases/aikido-powering-developer-first-security-integrations-at-scale)
- [Derive customer case](/customer-cases/derive-erp-accounting-integration)
- [Kintsugi customer case](/customer-cases/kintsugi-tax-compliance-integration)
- [Roopairs customer case](/customer-cases/roopairs-quickbooks-online-integration)
- [Connex Commerce customer case](/customer-cases/connex-commerce-building-accounting-integrations)
- [Kikin customer case](/customer-cases/kikin)
- [WeThrive customer case](/customer-cases/wethrive-streamlining-hr-integrations)
- [Praiz customer case](/customer-cases/praiz-scaling-crm-integrations)
- [Setyl customer case](/customer-cases/setyl)
- [Kadonation customer case](/customer-cases/kadonation-hris-integration-employee-onboarding)
- [Invoice2go by BILL customer case](/customer-cases/invoice2go-bill-com-integrations)
- [Optimizely customer case](/customer-cases/optimizely)
- [Salesflare customer case](/customer-cases/salesflare)
- [View all customer cases →](/customer-cases)

#### Reports & insights
- [Global Accounting Radar](/resources/global-accounting-radar)
- [Europe&#x27;s Accounting Integration Map 2026](/resources/europe-accounting-integration-map-2026)
- [State of Embedded Finance 2026](/embedded-finance-report)
- [Platform Maturity Model](/platform-maturity-model)
- [Platform Heroes](/resources/platform-heroes)

#### Buyer&#x27;s guides
- [Unified API buyer&#x27;s guide](/resources/unified-api-buyers-guide)
- [What is a unified API?](/blog/what-is-a-unified-api)
- [Build vs. buy](/blog/build-vs-buy-accounting-integrations)
- [Embedded iPaaS vs. unified API](/blog/the-engineers-guide-to-choosing-between-embedded-ipaas-and-unified-apis)
- [Unified API pricing models](/blog/breaking-down-unified-api-pricing-why-api-call-pricing-stands-out)
- [Best unified API platforms](/blog/best-unified-api-platforms-for-developers-and-saas-teams)

#### AI & Agents
- [Apideck for AI](/for-ai)
- [MCP Server](/mcp-server)
- [AI Agents](/agents)
- [Agent Skills](/skills)
- [Apideck CLI](/cli)
- [AI Agents for Fintech](/ai-agents-fintech)
- [Unified API Comparison](/alternatives)

#### Resources
- [Blog](/blog)
- [FAQ](/faq)
- [Customer Cases](/customer-cases)
- [What&#x27;s a Unified API?](/blog/what-is-a-unified-api)
- [Open Banking API](/open-banking-api)
- [Open Accounting](/blog/what-is-open-accounting)
- [API Integrations](/api-integrations)
- [Accounting Integrations](/accounting-integrations)
- [Accounting Coverage](/integrations/accounting-coverage)
- [Field Mapping](/custom-field-mapping)
- [Data Scopes](/data-scopes)
- [Zero Data Retention](/zero-data-retention)
- [Build vs. Vibecode](/why-not-vibecode-integrations)
- [Webhooks](/webhooks)
- [API Logs](/api-logs)
- [Primer](https://primer.money/)

#### Developers
- [Developers docs](https://developers.apideck.com/)
- [API reference](https://developers.apideck.com/apis/crm/reference)
- [API explorer](https://developers.apideck.com/api-explorer)
- [Guides](https://developers.apideck.com/guides)
- [Samples](/samples)
- [Integrations](/integrations)
- [SDKs](https://developers.apideck.com/sdks)
- [Changelog](https://developers.apideck.com/changelog)
- [React File Upload](https://www.reactfileupload.com/)

#### Use Cases
- [Accounts Payable](/use-cases/accounts-payable-automation)
- [Accounts Receivable](/use-cases/accounts-receivable-automation)
- [Business Lending](/use-cases/business-lending-loan-underwriting)
- [Corporate Gifting](/use-cases/corporate-gifting)
- [Employee onboarding](/use-cases/accelerate-employee-onboarding-offboarding)
- [Expense Management](/use-cases/expense-management-integrations)
- [Bank Feeds](/use-cases/bank-feeds)
- [Payment Reconciliation](/use-cases/automated-payment-reconciliation)
- [FP&A](/use-cases/financial-planning-analysis)
- [Payroll Accounting](/use-cases/payroll-accounting)
- [Procurement](/use-cases/procurement-automation)
- [Tax Automation](/use-cases/tax-automation)
- [Carbon Accounting](/use-cases/carbon-accounting-erp-accounting-integrations)
- [Debt Collections](/use-cases/debt-recovery-collections-integrations)
- [AI Agents for Fintech](/ai-agents-fintech)

#### Alternatives
- [Merge Alternative](/alternatives/merge)
- [Kombo Alternative](/alternatives/kombo-dev)
- [Codat Alternative](/alternatives/codat)
- [Paragon Alternative](/alternatives/paragon)
- [Chift Alternative](/alternatives/chift)
- [Maesn Alternative](/alternatives/maesn)
- [Rutter Alternative](/alternatives/rutter)
- [StackOne Alternative](/alternatives/stackone)
- [Membrane Alternative](/alternatives/membrane)
- [Unified.to Alternative](/alternatives/unified-to)
- [Conductor Alternative](/alternatives/conductor)
- [Nango Alternative](/alternatives/nango)
- [Finch Alternative](/alternatives/finch)

#### Industries
- [B2B FinTech](/industries/fintech)
- [AgTech](/industries/agtech)
- [Banking](/industries/banking)
- [ConstructionTech](/industries/constructiontech)
- [HRTech](/industries/hrtech)
- [SalesTech](/industries/salestech)
- [Security & Compliance](/industries/security-compliance)
- [TaxTech](/industries/taxtech)
- [TravelTech](/industries/traveltech)
- [Vertical SaaS](/industries/vertical-saas)

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#### Trackers
- [API Tracker](https://www.apitracker.io)
- [Open Banking](https://www.openbankingtracker.com)
- [Embedded Finance Report](/embedded-finance-report)
- [MCP Directory](https://www.apitracker.io/mcp-servers)
- [Embedded Finance IndexUpcoming](https://www.embeddedfinanceindex.com)
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